Privacy Policy

The protection of your personal data is important to us. With this privacy policy, we would like to explain to you in more detail what personal data we collect and for what purposes this data is processed.

1. Controller and contact

The controller for purposes of processing your personal data is: Africa Catalog Ltd Room H, 10/F, New Hennessy Tower, 263 Hennessy Road, Wanchai, Hong Kong If you have any questions or suggestions regarding data protection or would like to exercise your rights, please feel free to contact us at the following link:

2. Subject of data protection

The subject of data protection is personal data, i.e. all information relating to an identified or identifiable natural person. Personal data is also referred to simply as data in the following.

3. Automated data collection

When accessing our website, your end device automatically transmits data for technical reasons. The following data is stored separately from other data that you may transmit to us: URL of the page accessed Latency of the network connection Date and time We store this data for the following purposes: for load balancing, i.e. to distribute access to our website across several devices and to be able to offer you the fastest possible loading times; to ensure the security of our IT systems, e.g. to defend against specific attacks on our systems and to recognise attack patterns; to ensure the proper operation of our IT systems, e.g. if errors occur that we can only rectify by storing the IP address; to enable criminal prosecution, averting of danger or legal prosecution in the event of specific indications of criminal offences.

4. Reviews and ratings

Our website offers the possibility to rate and comment on tours or activities. After you have completed a tour booked via our website, we may ask you to rate it accordingly. Submitting a rating is, of course, voluntary. When you submit a rating, we collect the data you enter in order to process it according to the function you use and publish it on our website. You can have a rating deleted at any time by contacting our customer service. The processing of your data for these purposes is done to protect our legitimate interest in providing our users with as much information as possible about the tours we offer.

5. Customer support

5.1 Processing of enquiries If you send us enquiries by e-mail, by telephone, via our contact form, by WhatsApp, via our social media channels or by any other means, we will process the information you provide in connection with this in order to process your enquiry. Further storage of the data transmitted within the context of your enquiry is based on our legitimate interest in the proper documentation of our business operations and the safeguarding of our legal positions and, if applicable, for the fulfilment of legal obligations. 5.2 Improvement of customer service In order to continuously improve our customer service, we analyse enquiries sent to us on the basis of certain parameters and keywords. Although, as a matter of principle, no analysis is carried out on the basis of personal data, it cannot be ruled out that, in individual cases, personal data may also be processed within this context. The processing required within this context serves our legitimate interest as well as that of our customers in the continuous improvement of our customer service. 5.3 Translations In certain cases, it is necessary for us to translate incoming requests into a specific language. This may require the processing of personal data necessary to protect our legitimate interest in providing international customer service.

6. Technical service providers

We use technical service providers for hosting and some of the services required for the website. Accordingly, the processing of data takes place on the servers of these service providers. These service providers only process the data according to our explicit instructions and are obliged to guarantee sufficient technical and organisational measures for data protection. 6.1 Hosting of the website For the hosting of our website, we use the services of Amazon Web Services . ("AWS") based in United States. Accordingly, when you interact with our website or provide personal data, it is processed on AWS servers.

7. Bookings & payments

7.1 Bookings When you book a tour, activity or similar on our site, we collect the data required to carry out the tour. This usually includes the following information: First and last name, billing address, email address, telephone number, number of participants, date and time. Depending on the activity booked, it may also be necessary for us to collect further information, such as your flight number or the age of the participants. To the extent necessary, we will transfer your data to the body responsible for the tour or activity. 7.2 Payments You have various options for paying for your booking. In doing so, we will process the data required in each case depending on the selected payment method. Within this context, your personal data will be processed as described below, and is necessary to carry out the payment method you have chosen. 7.3 Credit card payments For the processing of payments by credit card, we use the service provider Stripe, Inc. ("Stripe"), which is based in the United States. The data provided during your payment will be forwarded by Stripe to the respective banks or financial institutions for the purpose of processing the payment. In the case of payments by credit card, we only receive the information that a payment has or has not been made. We therefore have no knowledge of your credit card number. 7.4 Payment via PayPal If you have a PayPal account, you can also process your payment via PayPal. In this case, we receive from PayPal not only the information that a payment has been made, but also the e-mail address and address you have registered with PayPal. 7.5 Chargebacks In the event of chargebacks, we will then process the chargeback with your bank or PayPal or Ayden. The processing is carried out within the context of the execution of the contract as well as on the basis of our legitimate interest in the effective processing of chargebacks .

8. Fraud prevention

In order to protect ourselves and the activity providers from fraudulent bookings, we evaluate the information provided by our customers during the booking process, including the data technically transmitted by their device, insofar as this is necessary to protect our legitimate interest and that of the activity providers in reliable bookings .

9. Cookies

We use so-called "cookies" to offer certain functions of our website and to optimise the use of our website. "Cookies" are small files that are stored on your device with the help of your internet browser. Specifically, we use (unless other cookies are specified elsewhere in this privacy policy or our cookie consent) the following cookies: Session cookies: These cookies are needed to store certain technical data during your visit to our website, e.g. to determine whether you have logged in. Persistent cookies: These cookies are needed to store data beyond a browser session if you wish to do so.

10. Marketing and remarketing services

Evaluation of advertising on the web and on social media platforms We place advertisements, widgets, paid links, etc. on third-party sites on the web and on social media platforms. In order to measure the success of our advertisements, cookies are set – insofar as you have consented – when you are redirected from the relevant third-party site to our website in order to use them to analyse click behaviour for billing purposes. The use of the cookies and the analysis of your click behaviour is based on your consent, which we obtain before the respective cookie is set . You can revoke your consent at any time via our Cookie Consent Manager. This does not affect the lawfulness of the processing carried out until your revocation.

11. CRM system

To manage our customer relationships, we store your personal data in our CRM system. This enables us to answer any enquiries in a targeted manner and to send you contextual advertising within the permissible framework. The processing that takes place within this context is based on our legitimate interest in managing our customer relationships.

12. Product development

We also process our customer data in order to continuously develop our products. In doing so, we use pseudonymous profiles to analyse how our products and our advertising are received by certain target groups. Your data is processed on the basis of our legitimate interest in improving our products and measuring the success of our business operations . Where necessary, we will also ask you for your consent. You can revoke any consent you may have given for this purpose at any time with effect for the future. For this purpose, you can, for example, contact us using the contact details above. A revocation does not affect the processing that took place until your revocation.

13. Passing on of data

Beyond the cases described, your personal data will only be passed on without your express prior consent in the following cases: If it is necessary for the clarification of an illegal use of our services or for legal prosecution, personal data will be forwarded to the law enforcement authorities and, if necessary, to injured third parties. However, this only happens if there are specific indications of unlawful or abusive behaviour. A transfer may also take place if this serves to enforce terms of use or other agreements. We are also legally obliged to provide information to certain public authorities upon request. These are law enforcement agencies, authorities that prosecute administrative offences subject to fines and the tax authorities. This data is disclosed on the basis of our legitimate interest in combating abuse, prosecuting criminal offences and securing, asserting and enforcing claims and provided that your rights and interests in the protection of your personal data are not overridden. We disclose personal data to auditors, accounting service providers, lawyers, banks, tax consultants and similar bodies insofar as this is necessary for the provision of our services or the proper operation of our business or we are obliged to do so. We rely on contractually affiliated third-party companies and external service providers ("processors") to provide the services. In such cases, personal data is passed on to these processors to enable them to continue processing. These processors are carefully selected and regularly reviewed by us to ensure that your rights and freedoms are protected. The processors may only use the data for the purposes specified by us. As part of the further development of our business, it may happen that the structure of Africa Catalog Ltd changes by changing the legal form, founding, buying or selling subsidiaries, parts of the company or components. In such transactions, customer information is passed on together with the part of the company to be transferred. Whenever personal information is disclosed to third parties to the extent described above, we will ensure that this is done in accordance with this privacy policy and the relevant data protection laws. Any disclosure of personal data is justified by the fact that we have a legitimate interest in adapting our corporate form to the economic and legal circumstances as necessary.

14. Erasure of your data

We delete or anonymise your personal data as soon as it is no longer necessary for the purposes for which we collected or used it in accordance with the above paragraphs. We also continue to retain your data if we are obliged to do so for legal reasons or if the data is needed for a longer period of time for criminal prosecution or to secure, assert or enforce legal claims. If you delete your user account, your profile will be deleted completely and permanently. However, we will retain backup copies of your data to the extent and for as long as this data is required for legal reasons or for criminal prosecution or to secure, assert or enforce legal claims. If data must be retained for legal reasons, processing will be restricted. The data is then no longer available for further use.

15. Your rights as a data subject

You have the rights described below with regard to the processing of your personal data. To exercise your rights, you can make a request here, by post or by email to the address above. 15.1 Right of access to information You have the right to receive information from us at any time, upon request, about the personal data we process that concerns you, to the extent and subject to the conditions of Art. 15.2 Right to correct incorrect data You have the right to request that we correct personal data relating to you without delay if it is inaccurate. 15.3 Right to restriction of processing This right exists in particular if the accuracy of the personal data is disputed between the user and us, for the duration that the verification of the accuracy requires, as well as in the event that the data subject requests restricted processing instead of erasure in the case of an existing right to erasure; furthermore, in the event that the data is no longer required for the purposes pursued by us, but the user requires it for the assertion, exercise or defence of legal claims, as well as if the successful exercise of an objection is still disputed between us and the user. 15.4 Right to object You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out, We will then stop processing your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. 15.5 Right of appeal You have the right to contact a supervisory authority of your choice in case of complaints.